Photo: Jimmy Hayes
In wine, I have done most everything outside of making the juice. I respectfully and happily leave that magic to the talents of the winemaker and their team. Creative design for brand identity, packaging, and merchandise. Vision for marketing and promotions. Strategy for sales and logistics. Brand representation in ownership transaction negotiations and diligence preparation. These are among the successes in my tool kit, along with sharing entertaining stories about my experiences and learnings in the wine industry.
My role in wine is to make certain everything that happens outside the cellar flows smoothly for customers, winery management, and corresponding teams.
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Schrader, wine, design, consulting, Napa Valley
DESIGN
Brand identity
Wine package
Website
Collateral materials
Business materials
Print production supervision
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MARKETING
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Brand message
Promotional programs
Merchandise development
In-market events
On-site events
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SALES
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Direct to consumer
VIP trade accounts, specialty (direct)
National trade (distributor)
Library reserve (direct to consumer & distributor)
Custom client programs
Auction market
Compliance supervision
Fulfillment supervision
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PRODUCTION
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Wine package, dry goods production
New product development
Bottling coordination
Finished goods transfer coordination
Insurance management
TRANSACTIONAL
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Transaction team coordination
Sell book development
Brand asset preparation
Organization preparation
Compliance preparation
Due diligence research & performance
Contract negotiation representation
Closing preparations
Communication strategy & development - media, trade, consumer
Closing celebration
Asset transfer & deliverable fulfillment
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TEAM LEADERSHIP
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Team recruitment & training
Best practices development
Company policies development
Performance oversight
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INVENTORY MANAGEMENT
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Inventory flow system
Inventory control & reconciliation
Library management & market placement
Special program package customization
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ACCOUNTING | RECONCILIATION
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Budget development & reconciliation
Effective cost planning & purchasing
Production & sales forecasting
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