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Experience

Carol Schrader portrait vineyard
Carol Schrader

Rooted in the Napa Valley since 1985

Saint Helena, CA

Every day, I pinch myself at my good fortune to live the thrill ride of a lifetime immersed in wine. I began my career at a family winery with a thirst to learn and a willingness to take on any project. I moved forward in the industry and was honored with leadership roles as Creative Director at Chandon Estates, Constellation Brands, and online retailer Wine.com. In 2001, I opened my design studio, Creative Solutions.

 

On a referral, I joined forces with Fred at Schrader Cellars in 2002. When I arrived at Schrader, annual production was just shy of 400 cases, ledgers were handwritten, retail sales were made via paper order forms received on a single-line fax machine, and customer service was, well, modest. The great news, rising talent Thomas Rivers Brown was the winemaker.

 

In short order, I set my energies on advancing the organization to complement Thomas' benchmark wines. Processes and communications were streamlined, and online sales and customer service programs were created with attention to ease of interface and integrity. 

 

Everything coalesced perfectly at Schrader. Phenomenal wines were complemented by a no-holds-barred focus on packaging, sales, logistics, and customer service. Lifted by Thomas' prodigious talent, best business practices, and tremendous customer enthusiasm, the timing was right and I participated in the successful sale of the Schrader and Double Diamond brands to Constellation Brands.

In addition to my experience at Schrader, for more than a decade, I guided the business development for Boars' View Sonoma Coast Pinot Noir and Chardonnay and today provide consulting services for design, marketing, and promotion to luxury brands throughout wine country.

My experience centers on leadership, team building, creative development, branding, marketing strategy, inventory flow, wholesale and direct sales, fulfillment, and customer service excellence working with close family wineries to multi-brand global leaders. That 10,000 hours thing, yep, I have it covered.

 

​I look forward to exploring the potential and possibilities for your project.

Schrader, wine, design, consulting, Napa Valley

Leadership Experience

Winosphere, Owner

Creative Solutions, Owner

Schrader Cellars, Proprietor

Wine.com, Creative Director

Constellation Brands, Creative Director

Franciscan Estates, Creative Director

Chandon Estates, Creative Director

Domaine Carneros, Hospitality Director

Education

UCLA, BA Fine Arts

Northwestern Executive Program, Negotiation Strategies 

Clients

Aston Estate

Azalea Springs Winery

Baldacci Family Vineyards

Beringer Blass Wine Estates

Boars’ View

Chalk Hill Winery

Chappellet Winery

Constellation Brands

Double Diamond Wines

Dyer Vineyards

Emeril Lagasse Signature Collection

Forefathers Wines

Fosters Wine Estates

GiaDomella Winery

Goldschmidt Vineyards

Ilsley Vineyards

L’Olivo Olive Oil

Martorana Family Vineyard

Meteor Vineyard

Oakville Ranch Winery

Relish Culinary Adventures
RIV Wines

Saint James Newport

Salvestrin Winery

Schrader Cellars

Silverseas Cruise Lines

Stags Leap District Wine Association

Stag's Leap Wine Cellars

Thomas Rivers Brown

Treasury Estates

Vieux Os Wines

Wolfgang Puck Private Collection

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